SMX Singapore Agenda Day 1 Overview

Time Session Agenda Overview Day One
9:00 - 9:30 30 Welcome
9:30 - 10:45 60

Day One Keynote - The “Business” of Search

Gillian Muessig President of world renowned Search Marketing resource SEOmoz.org takes us into the pointy end of the world of search, addressing pricing models, contractual issues, elements of successful sales presentations, managing expectations and more. This is a MUST attend session regardless of wether your a CFO, CMO, CEO, working for an agency, an in-house search practitioner or a marketer trying to get your head around the complicated world of search, this will help demystify the dollars and cents of search.

Speaker:

Gillian Muessig, President - SEOmoz
10:45 - 11:15 30

Morning Tea in the Expo Hall
11:15 - 11:20 5 Room change - Delegates can choose from either of the two sessions outlined below
Room 1 - SEO Track
Meeting Room 208/209
 Room 2 - Paid Search Track
Meeting Room 203 
11:20 - 11:45 25







SEO Track Moderator:

Barry Smyth, Conference Chair

Keyword Research

To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.

Speaker:

Motoko Hunt, Director - AJPR

An introduction to Paid Search Marketing

There are a number of paid search engine marketing programs in Asia, some of the most popular programs are Google AdWords and Yahoo! Search Marketing’s Sponsored Search as well as Microsoft’s Adcentre offering.

This session takes you through the main reason you would use paid search in your marketing mix.

Speaker:

Anton Konikoff, CEO - Acronym Media

PPC Track Moderator:

Anton Konikoff, CEO - Acronym Media
11:45 - 11:50 5 Room change - Delegates can choose from either of the two sessions outlined
11:50 - 12:15 25

Link Building Fundamentals

Getting your link building campaign up & running is not as simple as sending out an email asking for a link, this session will guide you through what you need to consider when getting started, from how to write a good link request email to identify good and bad link neighborhoods.

Speaker:

Wayne Eo, Managing Director & Chief Internet Strategist - Oom

Fundamentals of Paid Search

Following on from the introduction session we take a step further and look and how Paid search allows you to generate traffic from search engines by purchasing ads. This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads.

Speaker:

Robbie Hills, CEO - GroupM Search

11:45 - 12:45 - includes Session Q&A*
12:15 - 12:40 25

Copywriting for Search

Getting your “on page” copy correct is essential for any site. We look at how KW research and copy writing go hand.

Speaker:

Shi Heng Cheong, Director - Finggle
12:40 - 12:50 10 Session Q&A
12:50 - 2:15 85

Lunch in the Expo Hall
2:15 - 2:40 25

SEO Track Moderator:

Barry Smyth, Conference Chair

Site Architecture & SEO

Provides an overview of why getting site architecure right is so important, includes a checklist for diagnosing your web sites for SEO obstacles using freely available diagnostic tools.

Speaker:

David Temple, Regional Head of Search - Neo

Search Analytics

Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.

Speaker:

Vivek Bhargava, CEO - Communicate2

PPC Track Moderator:

James Hawkins, Director Southeast Asia & HK - dgmAsiaPacific
2:40 - 3:05 25

Usability & SEO

Search engine friendly design does NOT mean human unfriendly design. In fact, done right, improving the usability of your site for visitors can also improve your SEO. This session looks and how both help each other.

Speaker:

Kapil Gupta, OM Logic
3:05 - 3:30 25

International SEO

This session looks at how to make some simple changes to please the non-Asian search engines along with some of the challenges you’ll need to consider.

Speaker:

Motoko Hunt, Director - AJPR

Paid Search Tools Overview

Managing paid search campaign on multiple PPC vendors can be time consuming and a pain, this session delves into the toos that make your life a little easier.

Speaker:

Jason West, CEO - Websalad
3:30 - 3:40 10 Session Q&A Session Q&A
3:40 - 4:10 30

Afternoon Tea in the Expo Hall
4:10 - 5:10 60

The Leaders Forum - Meeting Room 208/209

Moderated by Barry Smyth, Search Strategies

This Session include the following highly regarded thought leaders:

Gillian Muessig, President - SEOmoz
Fionn Hyndman, CEO - DGM Searchlabs
David Temple, Regional Head of Search - Neo
Bill Hunt, Global Search Strategist - Global Strategies
Lori Sobel, Head of Sales - Google South East Asia
Anton Konikoff, CEO - Acronym Media
Ken Mandel,Vice President and Managing Director, Yahoo! SEA
5:10 - 5:30 20 Q&A
5:30 - 6:30 60

SMX After Dark - Optional Networking Drinks

Optional Networking Event hosted by SEMPO Asia

*This session will include a small break