SMX Singapore Agenda Day 2 Overview

Time Session Agenda Overview Day Two
9:00 - 9:45 45

Day Two Keynote - Monetising Social Media

Harrison Gervitz, 16 Year Old internet entrepreneur shares some of his secrets on monetising social media and affiliate marketing,
9:45 - 9:50 5 Room change - Delegates can choose from either of the two sessions outlined below
Room 1 - SEM Track
Meeting Room 208/209
 Room 2 - Paid Search Track
Meeting Room 203
9:50 - 10:15 25

SEM Track Session Moderator:

Gillian Muessig, President - SEOmoz

Social Media Marketing and Optimisation

Social Media Marketing can be a complex if you dont understand all that it entails, this session is designed to give you a complete view of the world of SMM. Covering who the players are, how consumers are sharing content via bookmarking properties like Stumbleupon and Digg, plus we will delve into who to effectively use properties like Flickr and YouTube.

Speaker:

Bill Hunt, Global Search Strategist - Global Strategies

Creating the right ad group environment

Managing keywords into the correct and relevant ads groups is an incredibly important aspect of getting your PPC campaign right, it helps on multiple levels from targeting right through to helping get better value clicks, this session will help you on your way to getting better value out of your PPC campaigns.

Speaker:

Dr Matthew McDougall, Group CEO
SinoTech Group

PPC Track Session Moderator:

Lori Sobel, Head of Sales - Google SEA
10:15 - 10:40 25

Managing a Mobile Search Marketing Campaign

Managing a mobile search marketing campaign can be a challenge. This session explores the tactical demands of running a successful mobile search marketing campaign.

Speaker:

Farah Sadiq, General Manager Asia - Acronym Asia

Writing ads that Convert

Relevance doesn’t stop with a search term, good ad copy can mean the difference between a high or low click through rate.

Speaker:

Dennis Yu, Blitz local LLC
10:40 - 10:55 15 Q&A Q&A
10:55 - 11:25 30

Morning Tea in the Expo Hall
11:25 - 12:10 45

SEM Track Session Moderator:

David Temple, Regional Head of Search - Neo

Universal Search Revolution

The blended mash-up of search verticals such as images, audio, video, maps and even local search results in Googles “Universal Search” really changed they way our customers view search results, this extends to all the other variations of this blending of results including Ask.com’s Morph, Microsoft Live Search Scopes and Yahoo Shortcuts, whilst these are not all relevant for the Australian market the optimisation techniques to harness the traffic is, learn how to get the most out of what has been coined Search 3.0

Speaker:

Bill Hunt, Global Search Strategist - Global Strategies

Landing Page Optimization

Getting the click from the search engine is one thing, getting that click to convert into your “CPX” is another entirely. Highly relevant Landing pages are now one of the most crucial pieces of ammunition of your search marketing armory, testing different combinations will allow you to maximise your effort, these session is an advanced look at landing page optimisation.

Speaker:

Vivek Bhargava, CEO - Communicate2

PPC Track Session Moderator:

Anton Konikoff, CEO - Acronym Media
12:10 - 12:15 5 Room change - Delegates can choose from either of the two sessions outlined below
12:15 - 12:45 30

Reputation Monitoring & Management Through Search

What do people find when they search for you by name? Is it negative? If so, what do you do? What can you do? Depending on the situation, there are a range of tactics that may help. This session explores the issue.

Speaker:

Jason West, CEO - Websalad

Managing a Regional or International PPC Campaign

Buying search clicks via a PPC campaign can be relatively easy, but what if your a business that has web properties outside of your host country, this session looks at the tricks of the trade when it comes to buying international traffic.

Speaker:
James Hawkins, Director Southeast Asia & HK - dgmAsiaPacific
12:45 - 2:30 90

Lunch in the Expo Hall
2:30 - 3:15 45

Webmaster & SEO Tools Session* - Meeting Room 208/209

A session dedicated to Microsoft Live Webmaster Tools
Shen Yizhe,- Microsoft Most Value Professional (MVP)
Ettore Leale,  General Manager, Yahoo! Search Marketing - Emerging Markets
3:15 - 3:45 30

Afternoon Tea in the Expo Hall
3:45 - 4:30 45

The Site Review Clinic - Meeting Room 208/209

Bill Hunt, Global Search Strategist - Global Strategies
David Temple, Regional Head of Search - Neo
Shi Heng Cheong, Director - Finggle
4:30 - 5:00 30

The Long Table - Meeting Room 208/209

Final Q&A Session with our guest speakers
5:00 - 5:20 20

Overview of SEMPO - The Search Engine Marketing Professionals Orginisation