Anton Konikoff is the Founder and CEO of Acronym Media, a Top 10 Search and Keyword Marketing Agency headquartered on the 55th Floor of the landmark Empire State Building in New York City. Anton has built Acronym Media from a start-up into a global marketing firm with operations in the U.S., U.K, Germany, Russia, and Singapore.
Anton has been a keen observer, an innovator, and a thought-leader in the SEM space since the industry’s early days in 1995. His expertise spans such areas as Keyword-Driven MarketingTM, search engine optimization (SEO), paid search, contextual marketing, keyword analytics, and user experience optimization.Anton is a sought-after conference speaker at industry events such as Search Engine Strategies, Search Marketing Expo, ad:tech, eComXpo, Search Insider Summit, DMA, and others. In the 1990s, Anton pioneered and built an award-winning e-commerce and online marketing operation at Lydall Inc. (NYSE:LDL). On the agency side, Anton served as VP of Online Marketing at Healthology, Inc., driving the company growth that led to its eventual sale to iVillage (now part of NBC Universal/GE).
Anton’s Clients over the years have included SAP, Sirius Satellite Radio, Merck, Bristol-Myers Squibb, AstraZeneca, Four Seasons Hotels,Scholastic, ADP, WebMD, Humana, Siemens, Nokia, HP, and Priceline.com, among others.
Anton holds an MBA degree from the Graduate School of Business at Union College and teaches search and online marketing at New York University and Pratt Institute. Born in Russia, Anton now enjoys the much more pleasant climate of New York City.