Search Marketing Expo Singapore

Keyword Research

To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.

Speaker:

Motoko Hunt, Director - AJPR

Link Building Fundamentals

Getting your link building campaign up & running is not as simple as sending out an email asking for a link, this session will guide you through what you need to consider when getting started, from how to write a good link request email to identify good and bad link neighborhoods.

Speaker:

Wayne Eo, Managing Director & Chief Internet Strategist - Oom

Fundamentals of Paid Search

Following on from the introduction session we take a step further and look and how Paid search allows you to generate traffic from search engines by purchasing ads. This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads.

Speaker:

Robbie Hills, CEO - GroupM Search

11:45 - 12:45 - includes Session Q&A*

Copywriting for Search

Getting your “on page” copy correct is essential for any site. We look at how KW research and copy writing go hand.

Speaker:

Shi Heng Cheong, Director - Finggle

Lunch in the Expo Hall

SEO Track Moderator:

Barry Smyth, Conference Chair

Site Architecture & SEO

Provides an overview of why getting site architecure right is so important, includes a checklist for diagnosing your web sites for SEO obstacles using freely available diagnostic tools.

Speaker:

David Temple, Regional Head of Search - Neo

Search Analytics

Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.

Speaker:

Vivek Bhargava, CEO - Communicate2

PPC Track Moderator:

James Hawkins, Director Southeast Asia & HK - dgmAsiaPacific

Usability & SEO

Search engine friendly design does NOT mean human unfriendly design. In fact, done right, improving the usability of your site for visitors can also improve your SEO. This session looks and how both help each other.

Speaker:

Kapil Gupta, OM Logic

International SEO

This session looks at how to make some simple changes to please the non-Asian search engines along with some of the challenges you’ll need to consider.

Speaker:

Motoko Hunt, Director - AJPR

Paid Search Tools Overview

Managing paid search campaign on multiple PPC vendors can be time consuming and a pain, this session delves into the toos that make your life a little easier.

Speaker:

Jason West, CEO - Websalad

Afternoon Tea in the Expo Hall

Day Two Keynote - Monetising Social Media

Harrison Gervitz, 16 Year Old internet entrepreneur shares some of his secrets on monetising social media and affiliate marketing.

Managing a Mobile Search Marketing Campaign

Managing a mobile search marketing campaign can be a challenge. This session explores the tactical demands of running a successful mobile search marketing campaign.

Speaker:

Farah Sadiq, General Manager Asia - Acronym Asia

Writing ads that Convert

Relevance doesn’t stop with a search term, good ad copy can mean the difference between a high or low click through rate.

Speaker:

Dennis Yu, Blitz local LLC

SEM Track Session Moderator:

David Temple, Regional Head of Search - Neo

Universal Search Revolution

The blended mash-up of search verticals such as images, audio, video, maps and even local search results in Googles “Universal Search” really changed they way our customers view search results, this extends to all the other variations of this blending of results including Ask.com’s Morph, Microsoft Live Search Scopes and Yahoo Shortcuts, whilst these are not all relevant for the Australian market the optimisation techniques to harness the traffic is, learn how to get the most out of what has been coined Search 3.0

Speaker:

Bill Hunt, Global Search Strategist - Global Strategies

Landing Page Optimization

Getting the click from the search engine is one thing, getting that click to convert into your “CPX” is another entirely. Highly relevant Landing pages are now one of the most crucial pieces of ammunition of your search marketing armory, testing different combinations will allow you to maximise your effort, these session is an advanced look at landing page optimisation.

Speaker:

Vivek Bhargava, CEO - Communicate2

PPC Track Session Moderator:

Anton Konikoff, CEO - Acronym Media

Reputation Monitoring & Management Through Search

What do people find when they search for you by name? Is it negative? If so, what do you do? What can you do? Depending on the situation, there are a range of tactics that may help. This session explores the issue.

Speaker:

Jason West, CEO - Websalad

Managing a Regional or International PPC Campaign

Buying search clicks via a PPC campaign can be relatively easy, but what if your a business that has web properties outside of your host country, this session looks at the tricks of the trade when it comes to buying international traffic.

Speaker:

James Hawkins, Director Southeast Asia & HK - dgmAsiaPacific

Webmaster & SEO Tools Session* Meeting Room 208/209

Moderated by Gillian Muessig, SEOmoz.org - A session dedicated for SEO & General Webmaster Tools
Shen Yizhe,- Microsoft Most Value Professional (MVP)
Ettore Leale,  General Manager, Yahoo! Search Marketing - Emerging Markets

The Site Review Clinic - Meeting Room 208/209

Bill Hunt, Global Search Strategist - Global Strategies

David Temple, Regional Head of Search - Neo

Shi Heng Cheong, Director - Finggle

The Long Table - Meeting Room 208/209

Final Q&A Session with our guest speakers

Overview of SEMPO - The Search Engine Marketing Professionals Orginisation

Motoko Hunt - Chair of SEMPO Asia